Jun 282012
Cartoon mailers cartoons for emails
CARTOON MAILERS
The following cartoons were sent out on a weekly basis for six weeks. They
were aimed at the accommodation managers at colleges who helped students
find suitable digs. The client then individually phoned the recipients after the
final mailer, who now familiar with the callers cartoons and was more receptive
to the sales call. (Four of the six cartoons follow.)
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