Whiteboard animation shows the benefits of a product or service
While showcasing problems is the best way to engage or grab the attention of the audience, there is a need to show a solution as well. Highlighting a problem but not offering a solution would leave your viewer feeling angry or aggrieved but this is where the simplicity and effective nature of whiteboard animation allows you to complete the promotional process.
Whiteboard animation, with its cartoon style and jaunty music, can provide a solution in a relaxed and humorous way. This is engaging with the audience in a strong way, providing people with new information or advice in a friendly and relaxed manner. When it comes to getting your point across, whiteboard animation provides a caring and friendlier way to promote a business, which stands in contrast with many of the corporate style videos which will often leave people feeling as though they are being talked down to. A whiteboard animation provides the opportunity to talk to customers on a personal level, which is one of the most effective ways of grabbing people’s attention. Hiring a skilled and experienced whiteboard animator provides you with the opportunity to engage as a friend or trusted advisor.
A call to action is always needed!
There is also a need for a call to action at the end of the whiteboard animation and again, an experienced whiteboard animator knows this.(i.e.: me!) Much like an author knows that there must be a beginning, a middle and an end to their work, professional whiteboard animators know that for a whiteboard to be successful, there is a need to provide a problem, a solution and then a way for the viewer to obtain the solution. It doesn’t matter if you are offering a product, a service, advice or any other form of contact or engagement, a whiteboard without a call to action is just an enjoyable cartoon. With an effective call to action, it is a huge important promotional tool that can make a massive difference for businesses.
For whiteboard animations to work, they need to be engaging and grab people’s attention. The whiteboard style provides the platform to do so, people will take notice of this style of video, but not just everyone can create a whiteboard animation that will engage and interest an audience.
There is a need to know what your firm is trying to say, who it is trying to reach out to and how to best project this message to the audience. This is where knowing your own business and then hiring a professional whiteboard animator allows you to take advantage of the benefits on offer.
Here’s my call to action…get Richard at the Cartoon Studio to create your next whiteboard animation! Call him on 01246 209034 or email
Benefits Of Whiteboard Animations For Your Business…
No matter what sort of promotional activity you undertake, it has to provide you with benefits and it has to be effective. If a promotional activity doesn’t offer you benefits, you should stay well away from it. This is where the benefits of whiteboard animation for your business should be considered as there are a number of ways in which this form of promotional activity can boost your business.
These videos are effective and targeting a customer’s fears or problems
When it comes to promoting your product, you need to provide your audience with a reason to buy from you. The best way of doing so is highlighting a problem that people may have and then showing why your product or service is the best way of removing this problem. The nature of whiteboard animation is very effective at highlight people’s problems.
These videos can be created so they speak to an individual, treating a connection and then highlighting the problems or difficulties that people have. Once a person recognises a problem that they have, they are hooked, so the best whiteboard animations will place the problem at front, ensuring a proper connection is created. A well-targeted whiteboard animation will connect directly to an audience, making it easier to grab attention and build a relationship.
For whiteboard animations also known as cartoon doodle videos call Richard on 01246 209034 or email
Richard Duszczak is the freelance cartoonist of cartoonstudio.co.uk and has 32 years worth of cartooning experience. He has recently re-launched this website and is a work in progress. He is a passionate cartoonist and this is evident from the site. Richard has a wealth of information in his website on anything cartoon that you may need. He gives information in all the areas he specializes in. The website is easy to navigate and lets you know what goes on in his cartoon studio. The website also has examples of the work he has done in full color, making the page colorful, attractive and friendly.
Richard Duszczak 30-years as a cartoonist, caricaturist and illustrator!
Cartoon Studio Limited
29 Lake View Avenue, Walton, Chesterfield, Derbyshire, UK S40 3DR
Tel: +44(0)1246 209034 Mob: +44(0)795 192 9836
Also at: http://www.cartoonmotivators.com
“Working to make you and your clients smile!”